Story
First dinner in the new house
2018 Coonawarra Cabernet
Empty rooms, two camp chairs and a bottle we'd been saving for two years.
Innovation Lab · VineTales
Every bottle has a story.
VineTales captures the stories, memories and conversations behind every bottle — a curated cellar for the moments that mattered.
Overview
A cellar built around moments, not just labels.
Most wine apps are catalogues. VineTales starts with the story — the celebration, the conversation, the unexpected discovery — and builds a personal cellar around it.
- Story-led entries with rich notes
- Curated cellar of bottles that mattered
- Private by default, shareable on your terms
VineTales · Cellar view
Features
What makes VineTales different.
Story-first cellar
Log bottles around the people, places and occasions that made them memorable.
Rich tasting notes
Structured notes that travel with the bottle and grow over time.
Private by default
Your cellar stays private. Share individual stories only when you choose.
Example stories
A few of the moments people are saving.
Story
Twenty years to the day
2003 Hunter Valley Semillon
Same restaurant. Same table. Different wine list — but somehow the same year.
Story
An accidental find in Beechworth
Local skin-contact field blend
Bought from a barn on a back road. Three friends, one corkscrew, zero glasses.
Benefits
A more meaningful way to remember a cellar.
Build a private archive of bottles, stories and the people you shared them with.
Capture notes that grow over time — not just a score and a date.
Find the right bottle for the moment, by the moments you've shared.
Share individual stories selectively — never your whole cellar by default.
Join the VineTales waitlist
Be among the first to start your story cellar. We'll email you when early access opens.